Reuben Gitanga – KATA Potato Flake Manager (KATA ID: G 09)

Reuben Gitanga serves as KATA’s Potato Flake Manager, leading the development and marketing of KATA Potato Flakes – “The Fuel of Champions.” His work focuses on transforming KATA’s high-quality raw potatoes—grown and harvested across Kenya—into a convenient, ready-to-eat product that expands the brand’s reach far beyond local markets.

KATA Potato Flakes require only hot water to prepare, delivering an instant, nutrient-rich meal that’s perfect for athletes and anyone on the go. Marketed as the ultimate carbo-loading food, the product is proudly endorsed by hundreds of elite Kenyan runners. Through Reuben’s leadership, KATA is extending its impact from Kenyan farms to the global marketplace.