KATA founder Bob Anderson has a bold vision — one that unites athletes, coaches, and farmers under a single purpose: to make KATA the powerhouse of athletics in Kenya and a model for the world.
As of today, KATA operates 31 running camps and 65 potato farms across Kenya. Of these, 31 farms are directly connected to KATA camps, while the remaining farms are independent partners within the broader KATA network. Together, they form a growing agricultural foundation that supports both athletics and community development.
KATA farms currently range in size from one acre to 8.5 acres, combining traditional farming expertise with innovative support for athlete nutrition and sustainability. By the end of 2026, KATA’s goal is to expand to 100 Running Camps and 200 Potato Farms — half directly linked to camps — spanning more than 400 acres of productive farmland.
Another key initiative is the creation of the first KATA Ranch, scheduled for development by early 2026. The ranch will raise 100 or more sheep and goats, providing food, training nutrition, and economic value to the community. A KATA Running Camp will be connected to the ranch, integrating agriculture and athletics into one sustainable ecosystem. The long-term goal is for the ranch to become self-sustaining through the sale of meat and byproducts, ensuring continuous support for KATA programs and local families. Once the first ranch is fully operational, additional ranches are planned for future expansion.
KATA is also preparing to launch a KATA Sports Shop featuring running shoes and gear, and a KATA Market offering healthy, locally sourced food and essentials.
Coming soon and at the heart of KATA’s growth is its flagship product — branded KATA Potatoes, sold at a premium price and marketed as “The Fuel of Champions.” Complementing this is KATA Potato Flakes, an innovative product that reflects KATA’s values of energy, endurance, and excellence.
The KATA Potato Flakes will be sold worldwide as the go-to carbo-loading choice for marathonerspreparing for race day. Just add water from the tap, and in moments, you’re carbo-loading on KATA Potatoes — The Fuel of Champions.
Meanwhile, KATA Thika serves as the local office for Kenya and continues to thrive as the organization’s flagship Running Retreat, offering training stays for athletes from around the world who want to experience the Kenyan way of training — whether for a few days or a few months. The retreat provides access to world-class coaching, structured training, and cultural exchange with Kenya’s elite running community.
At the global level, KATA International is headquartered at the Anderson Manor in Monforte de Beira, Portugal — a 20,000-square-foot historic estate where the last King of Portugal stayed during his hunting trips in the early 1900s. The manor serves as the base for KATA’s international operations, housing both KATA Portugal and the Anderson Manor Retreat, which welcome athletes, artists, and guests from around the world.
Behind the scenes but very much involved is Bob’s wife, Catherine. (First photo with Bob). Her creative talent adds a great deal to the program. Bob and Catherine have known Coach Dennis since 2021. He has completed two three-month stays at KATA headquarters in Portugal, working alongside Bob. Coach Dennis (4th photo with Bob in Portugsl) was recently promoted to Chief Technical Officer (CTO) and will oversee operations in Kenya.
Development of KATA Portugal began in February 2024, and the project continues to progress strongly. The retreat in Portugal will serve as the European counterpart to KATA Thika, offering athletes a place to train, rest, and connect with KATA’s global mission in a peaceful, historic setting.
KATA’s vision goes far beyond producing great runners. The mission is to develop world-class athletes, Olympic champions, and future world record holders — combining top-tier coaching, discipline, and holistic training. Already, previous Olympic medalists such as Edwin Soi and Paul Koech are part of the KATA family, operating their own KATA Camps and helping guide the next generation of Kenyan champions.
Anderson also envisions a thriving athletic network of 650 elite runners, 150 youth athletes, and 40+ masters runners, supported by an expanding media presence through My Best Runs and KATA’s social platforms.
“I want to do something truly special for athletics,” Anderson says. “And it’s the passion and dedication of our athletes, coaches, and farmers that will make this dream a reality.”
“Our KATA family is as strong as its members,” Anderson adds. “As a team, we can make anything happen. In just a short amount of time, we’ve pulled off some amazing things. But our KATA family has only just gotten started. Watch us grow — and join us in helping make a difference.”
Anderson’s connection to Kenya runs deep. He first visited the country in 1987 and immediately fell in love with its people, culture, and running spirit. Just three years earlier, he had sold the magazine he founded and published for 18 years — Runner’s World, which had grown to a circulation of 2.5 million monthly readers. Runner’s World played a defining role in launching the modern running movement, inspiring millions of runners worldwide.
Although KATA Thika began in 2019, the KATA Running Camps officially launched in May 2025, building upon KATA’s strong foundation in Kenya. Both KATA Thika and KATA Portugal continue to grow as vital pillars in this global vision.
Anderson’s mission is clear: to strengthen the foundation of athletics in Kenya — and after 2026, expand to South Africa, Uganda, Ethiopia, and beyond.
Go KATA — The Fuel of Champions!